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Napapijri Re-Opening

24 October 2025
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The spirit of adventure

Napapijri’s identity draws from a tapestry of cultures, climates, and daring exploration. Founded in Italy in 1987, the brand began its journey by crafting bags, before later expanding into clothing, footwear and children’s wear.

Though its name is Finnish—meaning “Arctic Circle”—Napapijri also embraces symbols like the Norwegian flag, which reflect a spirit of adventure and homage to polar voyagers. It has always been inspired by the elements: rugged terrain, cold weather, and the sense of wilderness shape its design philosophy. Over time, the company has intertwined respect for its past with forward‑thinking innovation, pushing its styles and technologies to meet modern needs.

Today, the brand not only revisits historical inspirations but also pioneers in circular fashion to help build a more responsible future.

Discover the new store

We’re excited to welcome you back! On October 24th, Napapijri reopens its doors with a brand-new look and a renewed spirit of exploration.

Discover our latest collections in a refreshed space designed to inspire adventure and innovation. To celebrate the reopening, we’ve got exclusive opening offers available only in-store for a limited time. Don’t miss the chance to be among the first to experience the new Napapijri!

Explore the World of Napapijri

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