adidas is the height of cool from its sportswear right through to its fashion lines.
We are ASICS. And our five letters have meaning.
We have always believed in the positive effects of exercise on both the body and the mind.
It's in our name: 'Anima Sana In Corpore Sano' or a healthy mind in a healthy body.
Our founder, Kihachiro Onitsuka, saw that exercise could improve the physical and mental health of people in post-war Japan. That's why we were founded in 1949. And that's why we continue to develop superior products to help more people move for body and mind.
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