The history of the HARIBO company is a long and unique history full of successes.
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Haribo
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The history of the HARIBO company is a long and unique history full of successes. What started in a small courtyard kitchen on the outskirts of Bonn with a bag of sugar and a copper kettle has become one of the most successful and appreciated quality brands in the confectionery sector.
This long-lasting triumph was not limited to the German market, as HARIBO has long since established itself impressively on the market outside the German borders as well: HARIBO has become the international market leader in gummy candy and liquorice. The secret of this success story is naturally and above all based on the quality of HARIBO products.
A quality that has remained high over the decades and has been awarded countless times. In addition, HARIBO Spain and HARIBO international have built a strong and extensive production and sales network. Also responsible for all this is naturally the expansion of the product range through the acquisition of quality brands to achieve a prominent position in the market.
The special development of many delicious candies, exactly tailored to the typical tastes of each country, also contributes to the international success of HARIBO.
For kids and grown-ups alike!
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