
✨ Serravalle Designer Outlet celebrates 25 years!
7th September
On 7th September 2025 we celebrate an extraordinary milestone: a quarter of a century together with you, our visitors, and our brands. Since 2000, Serravalle has grown, evolved, and continued to offer a unique shopping experience, becoming the largest Designer Outlet in Europe

A Special Gift for Our Guests
To celebrate 25 years together, we’ve got something truly special for you: enjoy an extra 25% off outlet prices on thousands of items from your favourite brands. It’s the perfect way to make our anniversary shopping experience even more exciting.
This exclusive offer is available for one day only on 7 September. Don’t miss it!



Food Promotions
As we celebrate our 25th Anniversary, the party continues at the table! Our cafés, bars and restaurants are waiting for you with delicious offers created especially for the occasion: special menus, exclusive combos and sweet surprises to make your shopping day even more enjoyable:
Discover our dedicated promotions:
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Obicà: enjoy a complimentary slice of cake when dining at the restaurant
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Bollicine&Co: 20% off all Champagne bottles
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Focaccino: 20% off spritz cocktails

An Experience That Keeps Evolving
Over the past 25 years, Serravalle has grown with you and for you. We’ve expanded our spaces, welcomed new international brands, and enriched our food offering with restaurants, cafés, and quality dining corners. Today, Serravalle Designer Outlet is not just a shopping destination, but a true lifestyle hub where fashion, taste, and entertainment come together in a complete experience.



Entertainment for the whole family
A celebration this special deserves fun for both adults and children: throughout the day on 7 September you’ll find live music, face painting for kids, and a caricature artist, making your visit even more memorable. Enjoy the melodies of our musicians as they create a festive and relaxed atmosphere while you shop; little ones can transform into their favourite characters thanks to face painting, while a talented caricaturist will capture this special anniversary with a fun and original portrait.

Growing Together with You
From a small fashion village to Europe’s leading Designer Outlet, Serravalle has become a true landmark for shopping and unforgettable experiences with family and friends. And this is just the beginning: the future sees us growing even bigger, more modern, and always ready to bring you new emotions.
See You on 7th September
Mark your calendar: on 7 September 2025 we celebrate 25 years of Serravalle Designer Outlet. A day of discounts, surprises, and celebrations an unmissable event for shopping lovers and beyond.
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