The store is the perfect space to explore the latest HUGO collections.

Seidensticker
Uncompromising quality and timeless style.
Since its foundation in 1919, Seidensticker has stood for uncompromising quality and timeless style, characterised by the constant triad of innovation, tradition and modernity.
The iconic Seidensticker trademark, the ‘Black Rose’, stands for the fusion of modern design, high-quality fabrics, first-class workmanship and a perfect fit - four characteristics that characterise all products. Every item of clothing from Seidensticker is an example of a contemporary yet independent interpretation of trends.
Seidensticker portfolio
Here at Seidensticker, each and every shirt and blouse reflects a contemporary yet highly distinctive take on the latest fashions. Based on a clear understanding of global aesthetics, both the men’s and ladies’ collections are continually reviewed to ensure the brand retains its international alignment and appeal.
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