adidas is the height of cool from its sportswear right through to its fashion lines.
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Asics
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We are ASICS. And our five letters have meaning.
We have always believed in the positive effects of exercise on both the body and the mind.
It's in our name: 'Anima Sana In Corpore Sano' or a healthy mind in a healthy body.
Our founder, Kihachiro Onitsuka, saw that exercise could improve the physical and mental health of people in post-war Japan. That's why we were founded in 1949. And that's why we continue to develop superior products to help more people move for body and mind.
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Explore the centre by clicking on the map — from iconic designer brands to mainstream fashion, your style journey starts here.
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